Thursday, April 9, 2009

Black Eyed Peas talk "Boom Boom Pow"

The Black Eyed Peas are back with "Boom Boom Pow," and the group doesn't want to give you the same old thing. With this single, from their forthcoming album The E.N.D., they hope to prove to everyone they're not the same band who gave the world "My Humps."

"It's not your typical first single," Fergie said. "It's basically kind of to the left. The song is to the left, and it works, 'cause we're being true to ourselves."

Fergie, who describes the group as "misfits," hopes the video catches people's attention. "The concept of the video is the Peas' birth into the digital afterlife," Fergie said. "So the transformation is us going into a sort of birth or cocoon and coming out the other end as forms of energy. It's a parallel to the music industry. Now everything is downloaded."

Will.I.Am said the video was inspired by how digital the world has become and hopes the video portrays "what it would be like if we were actually in the computer, if art was fused in it," he said. "[It's] analog life from a digital perspective becoming technology."

The group might hope the song shows fans a new beginning, but the name of their album, The E.N.D., has everyone wondering if it means the group is calling it quits.

"We ain't never breaking up, but we ain't staying the same either," Will.I.Am said. "The E.N.D. stands for 'The Energy Never Dies.' So The E.N.D. is our version of embracing change and celebrating the new.

"It's the end of a lot of things, and I'm very proud to be bringing forth the new," he added.

Thank you to MTV.com for the article/video and to Coverlandia for the CD cover.

42 comments:

  1. Great story. Thanks.

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  2. I love Fergie. It's so true I'm glad they did something different.

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  3. Im so 3008
    You so 2000 and late
    LOL

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  4. WTF kind of song is this...electro? Drum & Bass? Jungle? Ohhhh I forgot..this is what they call ABENG JAMS!

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  5. WOAH. This is #1 on Billboard HOt 100!

    And I love it!

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  6. anyone else obsessed with this song? lol ...just got the ringtone from hugecell. com <33

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  7. boomboompoooooooooooow!!! I love it. thanks for the update on the video.

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  8. 0Mq BEP iS bACk!!!!


    FERGiE YU RUlE! =]

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  9. ☻/
    / ▌
    / \ ''this rocks''
    g
    gr
    gre
    grea
    great
    great s
    great so
    great son
    great song

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  10. B
    Bo
    Boo
    Boom
    Boom B
    Boom Bo
    Boom Boo
    Boom Boom
    Boom Boom P
    Boom Boom Po
    Boom Boom Pow

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  11. omg i love this song so much it is like 1 of my top fav songs!!

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  12. Like the beat AND Fergie :P

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  13. next level digital shit nice

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  14. Been waiting for the next banger by BEP!!

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  15. is fergie usin auto tune??y is every1 usin auto tune??not hatin it sounds cool but its lyk every1 usi nit

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  16. this song is da boom boom booom luv it i dance 2 it like soo much its skeen

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  17. So they're back together??
    Omg, yay!
    I love their songs from when they didn't split up.
    :D ; <3

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  18. songs awesome
    awesome to dance to
    and amazing that their back together

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  19. ♥♥AWSOME SONG!amazing beat to dance to.♥♥

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  20. Hah,
    Back Togetherr :D
    Good Tunee.

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  21. luvvv dizzzz songggggg its like sooo awesomeeeeee!

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  22. Black Eyed peas are one of the few groups remaining who do hip hop they way it was meant to be done. There are plenty of great artists who do discuss real issues and I appreciate the value of that. I appreciate BEP just as much for keeping it light and just having fun, giving a break from all the negativity you see everywhere else.

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  23. You are so right. I honestly feel like we get enough depressing "real issues" from news programs. Music should be something make people forget about how screwed up the world is and just make us happy and dance. I absolutely this love this new BEP track.

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  24. This song is friggen amazing.
    I love it xD
    I like that boom boom pow.
    Gotta get that :P

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  25. sounds so eiffel 65 ish - future sound? not 10 years ago the sound, it's good actually

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  26. i like the appl de ap part!

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  27. just awesome!!
    i love this song!!
    yeah bep is back..!!
    they r the best

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  28. AWSOMEE i LOVE THiS SONG SO MUCH!

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  29. I LOVE this song AND Lady GaGa Poker Face,Kanye west Heartless, and PussycatDolls I hate this part!!!!!!!!!!!!!!!!!!!!!!!

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  30. thanks for the post!!! great video.

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  31. DIS SONG IS DA BOMB!!!

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  32. I like Fergie's parts.

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  33. loves it. cannot wait for the video premiere!

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  34. Boom Boom Pow! I'm so 3008 you so 200-Late! ha!

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  35. This is my favorite song by them by far.

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  36. This album is going to be amazing. I have never been much of a black eyed peas fan, but if every song is upbeat like "boom boom pow" like will.i.am is saying they are, this whole album is gonna be banging in the clubs for months!

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  37. Black Eyed Peas are back? Awesome!

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  38. They are my favorite hip hop act in a while sine salt n pepa and tlc.

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  39. cool video. i cannot wait for the actual video to come out.

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  40. electric static funk indeed! i love it!

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